HOUSER BRANDS
Houser Brands creates product categories that don’t exist yet.
Proprietary design systems for licensed apparel. We design. Our partners license, manufacture and sell.
Built from the team. Not stamped with it.
Licensed women’s leggings for college and pro properties. Every design is created from scratch around one team’s identity, its history, its city, its fan culture. Nothing here can be recolored and sold as another team.
AVC. Active Visual Contouring.
Most licensed apparel starts with a logo file. We start with the team’s history, the city’s identity, and the culture of the fan base. Stadium architecture. Color heritage. The year on the cornerstone. The things a fan recognizes without being told.
Then it gets composed on the body. Line, shape and contrast are placed to follow the leg and flatter it. The effect is visual, not structural, which is where the name comes from.
Research, then design, then production-ready files delivered to the manufacturer. No templates. No copy and paste patterns. Never pink and shrink.
HOW IT WORKS
We do: every team’s research, every design, every asset, every brief, every file. Production ready, built from scratch.
You do: licensing, manufacturing, distribution, retail. Everything you already do.
Nothing new on your plate.
WHO WE ARE
Houser Brands LLC is a product and brand development company in Raleigh, North Carolina, founded by Todd Houser.
Twenty-five years of brand and product work for Volkswagen, Mercedes-Benz, Hilton, American Express, Pepsi, Burger King, Topps and the Miami Dolphins. Founded Frank in Miami, grew it from four people to twenty-five, exited in 2015. Currently Senior Creative Director at The Republik.
